SOMRA-MBL LIMITED
We conduct a wide range of survey research projects, deploying both quantitative and qualitative
techniques. Our data collection methods comprise PAPI, CATI, Mobile (mCAPI and App based), Online,
Social Media, Focused Groups, Mystery Shopping, etc.

Till date, we have successfully carried out over 3,000 large, medium and small scale projects. We have
expertise covering Consumer goods and services (FMCG and durables), Telecommunications, Banking,
B2B Services and Socio-Economic Sectors (Public Health, Nutrition, Family Planning, Agriculture,
Education, Migration and Public policy).

We also provide custom Information & Communications Technology solutions: Live VOC Platforms,
Knowledge Management Portals, Database Management, Software Development, etc.

MARKET RESEARCH & TECHNOLOGY
Geo-locator based Data
Collection APP
Encrypted & Secured Data
Storage
​On-demand & Live data
Quality Checks
Award Winning data
analysis tools
Live & Actionable Voice of
Customer platforms
Custom Data Analysis,
Database management &
ICT products
A UNIQUE BLEND OF MIND AND
TECHNOLOGY IN RESEARCH
#TargetGrowth
RETAIL MEASUREMENT

Retail Census, Continuous
Retail Audits and Trade
Marketing.
VOICE OF CUSTOMERS

CSAT, NPS and Customer
Experience Studies.
PREDICTIVE ANALYSIS

New Product
Development,
Competitive Analysis,
Segmentation Studies and
Consumer Behaviour.
BRAND HEALTH

Brand Equity, Marketing
Communications and
Advertising Research.
SOCIO-ECONOMIC

Advocacy and
Development Research.
ENGAGE SUITE
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29+
YEARS OF EXPERTISE
3000+
COMPLETED PROJECTS
27MILLION+
SURVEYS CONDUCTED
Pioneering Digitisation
#TargetGrowth