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The perfect blend of mind & technology

#TargetGrowth

SOMRA'S PROPRIETARY DASHBOARDS & CUSTOM APPS

Our 1,200+ team members collect data using Andriod tabs throughout Bangladesh.

All data are uploaded to our secure cloud server and checked for quality assurance.

To date, we have invested over USD 1,50,000 to build our custom data collection, team monitoring, data analysis and reporting tools.

BLENDING MIND & TECHNOLOGY

CUSTOM TECHNOLOGY SOLUTIONS

32+

Years of Expertise

3,600+

Projects Completed

31+ million

Surveys Conducted

Bangladesh

Nepal

Sri Lanka

Maldives

PREDICTIVE ANALYSIS

New Product Development, Usage & Attitude, Consumer Segmentation and Competitive Analysis.

Understanding human behavior is the most complex task. Simply asking questions won't reveal the truth. Survey participants would tell you whatever they want to, but act otherwise in real life.

We apply years of expertise to break into fast and slow parts of the human brain: uncovering System-1, System-2 and System-3 of consumer decision making.

BRAND HEALTH

Brand Equity, Marketing Communications and Advertising Research.

Marketing as a process = Innovate. Test. Orchestrate. Meaning you come up with new ideas, test them through research and invest only in your best performing ideas.

We have been behind launch and development of some major brands in Bangladesh. Get in touch with us to know more.

VOICE OF STAKEHOLDERS

Stakeholder Experience: Satisfaction, NPS, Leads and Relevant KPIs.

Relationship Management, with internal (e.g. employees) and external stakeholders (e.g. customers, distributors, etc.) is key – the better your organisation does at it, the further you grow.

We ensure live feedback, disseminate promoter reviews and resolve detractor issues on time. Our dashboards ensure efficient processes and our in-depth reports help you formulate business strategies.

RETAIL MEASUREMENT

Retail Audit, Retail Census and Trade Marketing.

Measure Key Performance Indicators: Market share, Sales performance, Distribution performance, Merchandising / Trade marketing effectiveness, Pricing and other important metrics.

Our 1,200+ team members help you cover even the most remote areas of Bangladesh in the shortest possible time frame. Our state-of-the-art technology ensures high quality, full transparency and fast turnaround.

SOCIO-ECONOMIC

Advocacy, Development Market Research and Government Projects.